Data is only useful if you look at it.
A lot of websites have analytics installed. Almost nobody actually uses them. Either the setup is too complicated, the dashboard is buried in menus, or the metrics don't match what they actually care about.
We set up and build data dashboards that answer the questions you actually have: Who's visiting? Where are they coming from? What are they doing? What matters to your organization? Then we make sure the answer is somewhere you'll actually look.
Analytics setup
Install and configure Google Analytics (or equivalent) properly, with goals and tracking that match your needs.
Custom dashboards
Build dashboards in Google Looker Studio showing exactly what you need to see at a glance.
Traffic insights
Understand who visits, where they come from, and what they do when they arrive.
Behavior tracking
See which pages matter, where visitors drop off, and what actions they take.
Goal configuration
Define what success looks like (contact forms, sign-ups, donations, downloads) and track it.
Interpretation & strategy
We help you understand what the data means and what to do about it.
Understand what matters
We start by talking — what does success look like for your site? Are you trying to drive donations, event sign-ups, newsletter subscriptions, downloads, or just building awareness? What questions do you actually want answered? Once we know that, we set up tracking and build a dashboard that shows you exactly that, in a format you'll actually use.
Look at it regularly
The real work isn't setting up the dashboard. It's looking at it regularly and using what you learn to make decisions. We can help you interpret what the data means and suggest changes to try — new content, different messaging, adjusted navigation — and then measure whether those changes work. We can also set up automated Data Studio reports emailed on whatever schedule works for you — weekly, monthly, whatever keeps the data in front of you without overwhelming you.
Most organizations use less than 20% of their analytics data. We help you focus on the 80% that actually matters.
Anyone running a website who wants to understand how it's actually performing. Nonprofits tracking donations and volunteer sign-ups. Businesses measuring leads and conversions. Organizations trying to figure out if their website is even worth maintaining. If you've ever wondered "how many people actually visit this thing?" — that's us.
Let's talk →